Chunky Highlights: The 90s Look, Updated

October 10, 2026
Chunky highlights: what it is, who it suits, what to ask your colorist for and how to maintain it. Preview the color on your own photo first.
Chunky Highlights: The 90s Look, Updated
chunky highlights
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Chunky highlights are thick, clearly visible sections of lighter color, placed with strong contrast against the base shade. Here's what sets it apart, who it suits, what to ask your colorist for and how to keep it looking fresh.

Chunky highlights at a glance

  • Type: Technique
  • Tone: Usually blonde on brown; any contrast works
  • Lightening needed: Yes. The sections need to lift several shades to show contrast.
  • Maintenance: Medium to high
  • Touch-ups: 6 to 8 weeks

What makes it different

They were the defining hair color of the late 1990s and early 2000s. The current version keeps the bold stripes but softens the root and tones the color.

Who it suits

People who want a statement. The contrast shows best on brown and dark blonde hair.

Not sure whether you're warm or cool? See how to find your undertone and the best hair color for your skin tone, or get your full palette with the free color analysis.

What to ask your colorist

  • Say how wide the sections should be.
  • Say how much contrast you want with your base.
  • Ask for a soft root if you want easier grow-out.
  • Bring photos taken in daylight, and say what you don't want as well as what you do.

How to maintain it

Use a toning shampoo weekly and a bond-building or deep conditioning treatment, since the sections are heavily lightened.

Shades and variations

  • Chunky face-framing highlights: bold pieces at the front.
  • Chunky blonde highlights on brown hair: the classic.
  • Chunky highlights with lowlights: alternating light and dark.

Try it before you dye

Color is hard to undo. Upload a selfie to the AI hair color changer and see chunky highlights on your own hair before you book.

FAQ

What are chunky highlights?

Chunky highlights are thick, clearly visible sections of lighter color, placed with strong contrast against the base shade.

Who suits chunky highlights?

People who want a statement. The contrast shows best on brown and dark blonde hair.

Do you need bleach for chunky highlights?

Yes. The sections need to lift several shades to show contrast.

How often does it need touching up?

About every 6 to 8 weeks.