Platinum blonde is the palest blonde, close to white, with a cool tone. It's the lightest shade on the hair color scale. Here's what sets it apart, who it suits, what to ask your colorist for and how to keep it looking fresh.
Platinum blonde hair at a glance
- Type: Blonde
- Tone: Cool
- Lightening needed: Yes, always, unless your hair is naturally very light. Dark hair may need more than one session.
- Maintenance: Very high
- Touch-ups: 4 to 6 weeks for roots
What makes it different
It's striking and high maintenance. The hair must be lightened to pale yellow and then toned, which is demanding on the hair.
Who it suits
Fair skin with cool or neutral undertones most naturally, though with the right toner it can be adapted. Hair should be healthy before you start.
Not sure whether you're warm or cool? See how to find your undertone and the best hair color for your skin tone, or get your full palette with the free color analysis.
What to ask your colorist
- Ask whether your hair can reach platinum, and in how many sessions.
- Ask for a bond-building treatment during lightening.
- Agree on the tone: icy, pearl or creamy.
- Bring photos taken in daylight, and say what you don't want as well as what you do.
How to maintain it
Use purple shampoo weekly, a bond-repair treatment and deep conditioning. Limit heat styling, and keep up with root touch-ups so the lift stays even.
Shades and variations
- Icy blonde: the coolest, almost silver-white.
- Pearl blonde: soft and slightly iridescent.
- Platinum with a shadow root: easier to grow out.
Try it before you dye
Color is hard to undo. Upload a selfie to the AI hair color changer and see platinum blonde hair on your own hair before you book.
Related hair colors
FAQ
What is platinum blonde hair?
Platinum blonde is the palest blonde, close to white, with a cool tone.
Who suits platinum blonde hair?
Fair skin with cool or neutral undertones most naturally, though with the right toner it can be adapted. Hair should be healthy before you start.
Do you need bleach for platinum blonde hair?
Yes, always, unless your hair is naturally very light. Dark hair may need more than one session.
How often does it need touching up?
About every 4 to 6 weeks for roots.



